Global strategic management Marketing Management

Question: Discuss about the Global strategic management for Marketing Management? Answer: Marketing Excellence- Apple From the case study of Apple, it is easy to conduct comparative advantage based upon the marketing excellence in an overall manner. Apple products launches electronic gadgets because high rate of innovation. This made Apple comparatively viable from its nearest competitors. This particular business has conduct transformation in the usage of phone by people. Apply products have large innovative skills and look from operational side as far as possible. As far as iPod is concerned, it made ways for other products in creation of medium priced products for music enthusiasts with great portability as well as mobility of music (Cattani, 2011). Apple received huge success after the launch of iPhone and mp3 players in unified device. Apple launches series of mobile for different generations and successful implementation of incremental innovation for the same. They keep customers anxious for the next release of the product. Apple establishes effective organization structure for enhancing the d evelopmental process and adoption of cross-functional teams. They use push and pull strategies for product accessibility and including multiple cultures on global scale (Henry, 2011). Comparative advantage of Apple includes continuous investment in research and development for keeping innovative products. Apple has mastered innovation and usage of genius marketing tactics. Marketing Excellence- Research in Motion Research in Motion defines its competitive advantage in connecting with the network and having information in accordance with industry standard. It constantly increases use of BlackBerry devices for the customers. BlackBerry comes under traditional mobile phones and investment for increased profitability in the near future (Hitt, Ireland Hoskisson, 2011). This particular business possesses strong growth possibility especially in foreign markets. They maintain intellectual property rights like protecting innovation and development of competing firms in an overall manner. RIM developed infrastructure for integrated minimization of capital expenditures for passing though the potential customers (Frynas Mellahi, 2011). References: Cattani, G. (2011).Project-based organizing and strategic management. Bingley, U.K.: Emerald. Frynas, J., Mellahi, K. (2011).Global strategic management. Oxford: Oxford University Press. Henry, A. (2011).Understanding strategic management. Oxford: Oxford University Press. Hitt, M., Ireland, R., Hoskisson, R. (2011).Strategic management. Mason, Ohio: South-Western Cengage Learning.